Draw My Thing is a famous social interactive game where players take turns in drawing a picture of a given word or guessing the word based on the drawn picture.
The game is available in the iOS and Android markets, but also in popular web gaming centers such as Yahoo! Games. According to Compete.com, the producer’s site, omgpop.com, had 1 million monthly active users on average lately, but the game’s numbers are rumored to be higher. Part of the success is due to the simple concept on which the game is based. Many players want to check how great they are at drawing cartoons on a virtual board, or at guessing words based on what others are drawing.
The app produces revenue by selling virtual goods to its users. For a small amount of cash, players can customize their crayons or they can unlock additional benefits and tools available in-game.
OMGPOP was founded in 2006 by Charles Forman, needing around 6 years to reach the wild success that Draw My Thing is seeing nowadays. Its investors include SoftBank Capital, Spark Capital and Bessemer Venture Partners. In March 2012, Zynga agreed to buy OMGPOP in a private transaction rumored to be around $210 millions.