Yola allows non-technical people to easily create a professional looking site from within the browser by using an intuitive builder interface. It offers hundreds of site templates, customizable design, online forms and Google Maps integration. Yola also features blog tools, e-commerce support and it acts as a domain registrar.
In addition to the freemium model, Yola offers paid pricing plans with additional features. Yola Silver costs $99.95 per year and offers a custom domain name with private registration as well as additional traffic statistics; Yola Premier costs $499.95 and gives users the ability to have a one-on-one consultation with a professional in order to create a unique 5-page website design that can be expand as needed.
The service was initially called SynthaSite and it was founded by Vinny Lingham in March 2007. It raised $5 million financing in November 2007 from Columbus Venture Capital. An additional $20 millions was raised in Series B funding in February 2009. Shortly thereafter, the company was renamed to Yola (March 26, 2009); Lingham declared that they needed a name which is easy to pronounce and resonates well no matter the language.