Asana is an online task management solution for teams, founded by Facebook co-founder Dustin Moskovitz and former engineering manager Justin Rosenstein. During their tenure at Facebook they’ve noticed a huge overhead in trying to keep teams organized and on the same page; as a result they’ve left Facebook together to pursue the opportunity of building a web-based tool which addresses this problem.
In trying to avoid what they call “work about work” they’ve build a webapp aiming to be:
- responsive – just like a desktop app;
- intuitive – to the degree where it can replace pencil and paper to-dos without causing inconveniences;
- collaborative – to allow users to get big picture overviews on the current state of the project without having bits and pieces spread over in each employee’s notebook.
During 2011, Asana tested what they’ve created with real customers via a private beta-testing program. The results have been encouraging; on 2nd of November 2011 they’ve announced the general availability of their app to the public.
In November 2009 the company managed to raise an initial $9 million series A funding round from Benchmark Capital and Andreessen-Horowitz, which supported the 2-year development efforts leading to the public launch. Their traffic during the beta program generated around 10’000 monthly unique visitors to their site, but this number is expected to rise as anyone interested in using Asana in their teams can now sign-up for free.