Buffer is a social media scheduler application. It allows anyone to write social media posts during the weekend or in the evenings, and have that content distributed in equal periods of time across the week in his Twitter, Facebook or LinkedIn accounts. In this way, each post gets the attention it deserves and readers are not suddenly flooded with content.
According to its CrunchBase profile, Buffer was founded by Joel Gascoigne and Leo Widrich and received $400’000 in venture funding at the end of 2011.
After the funding round, the app experienced significant growth. Nowadays, according to Compete.com, Buffer has several hundred thousands unique visitors each month.
Buffer has several pricing plans. The free pricing plan is limited to 1 Twitter, 1 Facebook and 1 LinkedIn account, while the paid subscription plans offer more advanced (or unlimited) benefits.