RottenTomatoes.com is a comprehensive movie guide that aims to gather reviews from official critics and the public at large in order to assign a percentage grade for every major movie currently running on the big screens. To reflect the site name’s theme, good movies get red fresh tomatoes while bad ones get rotten green tomatoes.
The website was founded by Senh Duong and launched to the public on August 12, 1999. In June 2004, the site was acquired by IGN Entertainment for an undisclosed sum.
After a series of acquisitions, the site is currently operated by Warner Bros, due to a sale that happened in May 2011. The site is currently visited by approximately 2 million users each month.
In order to compute the actual rating for each movie, the site’s staff determines manually for each review if it is positive (“fresh” – a red tomato icon) or negative (“rotten” – small icon of a green tomato). If the positive reviews are more than 60% of the total number of reviews, then the movie receives a fresh rating.